Digital PR that earns links from brands, not blogs
Data studies, expert commentary and newsworthy stories that journalists want to cover — landing you links and mentions on high-authority news and industry publications.
Digital PR, explained
Digital PR is link building's heavyweight division. Instead of pitching a blog for one article, you create something genuinely newsworthy — a data study, a survey, an expert take — and pitch it to journalists who cover your space.
When it lands, the payoff is links and mentions on publications with authority that guest posts can't reach, plus brand visibility and referral traffic as a bonus.
It's higher-effort and less predictable than outreach, so we're honest about scope. We build campaigns around angles your audience and the press actually care about.
What's included
Everything below is standard on this service — no upsells to get the basics right.
- A newsworthy asset: data study, survey, index or expert commentary
- A targeted media list of relevant journalists and outlets
- Personalised press pitches and reactive (newsjacking) outreach
- Coverage on authoritative news and industry publications
- Editorial links and brand mentions, tracked and reported
- A coverage report with every pickup, link and estimated reach
How digital pr works with us
Angle & data
We find a story your audience cares about and build the data or asset behind it.
Media list
We assemble a targeted list of journalists and outlets who cover that beat.
Pitch & follow up
We pitch the story, handle questions and chase coverage across the cycle.
Report coverage
You get every pickup, link, mention and the estimated reach in one report.
Frequently asked questions
Ready to build links that actually rank?
Tell us your target pages and goals. You get a transparent plan with a sample publisher list, metrics, and a monthly package you can scale, pause or cancel anytime.