A link building agency built by SEOs, for SEOs
Outreach.Guru is a white-hat link building and digital PR agency. We've spent over a decade earning editorial links that survive algorithm updates — for agencies, SaaS companies and founders who can't afford to gamble with their rankings.
Our story
We didn't come from PR or general marketing. We came from the narrow, technical world of search engine optimisation — and we've been building links since before "digital PR" had a name.
Founded in Ukraine, we grew out of a simple frustration: most link vendors sell volume, not safety. We watched clients get burned by cheap PBN links and footer-link schemes, then come to us to clean up the mess. So we built the opposite: a manual, relationship-driven service where every placement is vetted and every link is one you'd happily show a client.
Today we've delivered more than 10,000 projects across 170 countries, placed over 140,000 articles, and maintain a vetted inventory of 40,000+ sites. But the thing we're proudest of is boring: the overwhelming majority of the links we place are still live a year later.
How we work
Our methodology is deliberately unglamorous. We prospect by hand, qualify ruthlessly, write content real editors want to publish, and let you approve everything before it goes live. We follow white-hat guidelines not because it's a slogan, but because it's the only way to build rankings that last.
Why Ukraine
Ukraine has a deep bench of digitally-native, highly-skilled specialists and a culture of persistence. That lets us pair senior expertise and fluent English with pricing that larger Western agencies can't match — and it means your campaign is run by people who are genuinely good at this, not a call-centre.
What we stand for
Five principles that decide what we will — and won't — do with your site.
- White-hat only. No PBNs, no link farms, no shortcuts that risk a penalty.
- Relevance over volume. One great link beats ten irrelevant ones.
- Full transparency. You see the site, the anchor, the draft and the live URL.
- Up-to-date expertise. We track every algorithm update so your rankings benefit first.
- Slow and sustainable. We play the long game, and we partner with clients who do too.
- Honest expectations. We'd rather turn down work than overpromise results.
How we measure success
We use the industry's leading tools to vet donors and measure impact — the same ones you'd expect a serious agency to rely on.
- Ahrefs & Semrush for traffic, DR and backlink analysis
- Moz & Majestic for cross-checking authority and trust
- Google Analytics & Search Console for real impact
- Manual editorial review on every piece of content
- Monthly re-vetting of every site in our inventory
- Native-level English writers and editors
Results in numbers
The people behind your links
Olena Kovalenko
Head of Outreach
Maria Tkachenko
Content & Editorial Lead
Andrii Shevchuk
SEO Strategy Lead
Kateryna Bondar
Account Director
Nataliia Melnyk
Senior Outreach Manager
Oleksandr Ponomarenko
Head of Vetting
Iryna Savchenko
QA & Reporting
Yelyzaveta Kravets
Outreach Manager
Let's talk about your rankings
Whether you're an agency after a reliable partner or a founder who wants links done right, we'd love to hear what you're working on.